About this app
What is Le Viking?
AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.
The result for customers was more choice, shorter suspension periods and faster bet acceptance. For operators, those improvements can support both customer retention and profitability.
While simulations and validation exercises had helped Kambi prepare for the traffic and operational demands of the 2026 World Cup, testing could not establish how performance would compare with the wider market once the football began.
About Le Viking
The subject of athlete harassment has become a popular topic at one of the nation’s largest conferences for state gambling legislators. In July, a panel at the National Council of Legislators From Gaming States spent a considerable portion of the session on distilling the root causes of the incidents. The panel featured Mid-American Conference Commissioner Jon Steinbrecher, among other college sports leaders.
On the sidelines of the NCLGS conference, a state representative informed iGB of a spate of menacing threats directed at a football kicker from his state. The kicker, according to the legislator, endured a barrage of threats after missing a field goal in a Football Championship Subdivision game, a lower-tier division in college football.
Days later, NBA Commissioner Adam Silver appeared in Las Vegas for his annual NBA Summer League press conference. Silver took the stage in the wake of a host of betting scandals that have ensnared Pro Basketball Hall of Fame member Chauncey Billups, former Charlotte Hornets guard Terry Rozier and several other ex-NBA players.
What is Le Viking?
Merging Marlins and rewarding Free Spins build momentum throughout the game, creating opportunities for bigger wins.
